Ship captains have sextants, race car drivers have a dashboard, pilots have an instrument panel. Digital marketers have analytics. If you don’t have analytics configured for your web presence and your goals, you can’t expect to reach them or even know what direction to go. This element of digital is notoriously overlooked, under leveraged, and misunderstood at great expense to marketing budgets and ROI.

Be wary of any digital marketing firm that does not employ their own team of analytics experts. If you aren’t investing in ways to measure progress, you must not care that much about results. We find this to be common and ludacris behavior that undermines our industry. There are incredibly powerful things you can do with digital channels, and we employ a team of analytics experts to prove it.