Marketing Services

Rally Your People & Build Your Brand

Atypical Marketing is a full-service team of marketing geeks that can track down your audience and get in front of them in the right place at the right time with the right message. We offer digital marketing strategy, channel-specific consulting and execution, as well as user experience, analytics, and creative services.

 

If you’re not sure what you need to reach your goals, take a look at our Playbooks or Contact Us to discuss your needs.

Analytics

These days a free Google Analytics setup isn’t always enough.  You can’t manage what you can’t measure, and you can’t measure without an analytics solution built for your site and goals.

Consumer Experience (CX)

Driving traffic is useless if you can’t provide an effective user experience.  Research, user testing, and optimization (CRO) make the most of the traffic you already have or will have.

Content Strategy & Content Marketing

Customers expect to be inspired and educated before they will buy from you. You’ll both benefit from a content offering that builds the bridge from customer questions to sales conversations.

Creative & Design

Delight and consistency in the look and feel of your brand is an invaluable piece of the customer journey. We deliver the visual goods; from complete brand identities to landing page design.

Paid Media

Paid Search / PPC, Social, and Display Advertising let you pay to play. And play well you shall. Our experts plan, launch, and manage the top paid channels and publishers to meet your goals.

SEO / Earned Media

Investment in Search Engine Optimization (SEO) pays dividends long term and provides flexibility to paid media budgets. Consider also your online reviews and reputation (ORM).

Strategy

Digital marketing tools and channels don’t drive success; the right strategy behind them does. We offer decades of experience to determine where and how you should invest.

Account Management

It doesn’t matter how good the work if we don’t have a strong relationship with our partners. One of our key differentiators is an investment in relationships, which we offer through our experienced account management team. We invest in being integral to your team; lots of face time with your account manager and your digital team is a key ingredient in building meaningful partnerships. If we’re not physically at your office, you can bet you’ll see us on video!

 

Subject matter experts will be made available, but your account manager will be a consistent point of contact, internal advocate, strategic consultant, and educator in the world of digital marketing. The account management layer ensures that teams maintain alignment, that work stays on schedule, and that our clients have strategic consultation on the best use of services available.

Next Steps?

If you’re interested in one or more of these services, please contact us to start a conversation and talk about the details of your needs and business. We look forward to hearing from you.