How soon should you show your cards when it comes to service pricing? Does pricing on a lead form provide a ballpark that encourages completions, or does it scare away price sensitive customers and forfeit the opportunity to sell value before showing the pricetag? B2B internet service provider, MegaPath, was going through this same debate regarding their Paid Media landing pages, which originally showed standard pricing for core services, despite the fact that MegaPath’s products are actually very customizable to customer needs.
6D Global took a data-driven approach and answered these questions with a testing program to split traffic across a landing page that did and did not show pricing. Results showed clearly that the landing page with pricing removed yielded more form completions with a 28% increase in check-for-service lead form completions. In this case it turns out it’s better to hold your pricing close to your chest.
High-end kitchen appliance brand, Breville, needed a new modern way for salespeople to showcase their products and also wanted to launch a recipe collection to inspire their customers. With stores and partner relationships worldwide, the solution needed to be versatile enough to deploy through a variety of devices and intuitive enough for easy use by sales personnel and customers worldwide.
Some would call that too tall an order, but Atypical Digital cooked up a winning recipe for both a sales-enablement app and a recipe app to promote the brand to customers. The sales enablement app was built with an intuitive interface that matched the Breville brand, functioned across tablets, kiosks, and mobile devices, and allowed for easy ongoing content updates by the Breville marketing team.
Choosing a higher education institution is a huge decision that impacts your career and the rest of your life. LIM College is a specialized educational institution that focuses on fashion merchandising and other aspects of the business side of the fashion industry. Like most college websites, LIM had plenty of information about the details of the courses and topics they offered, but did little to inspire prospective students and answer questions like “what is fashion merchandising?” or “what does a fashion merchandiser do?”
Atypical Digital put on an inbound marketing clinic to help LIM graduate to the next level of online marketing. With a blend of content strategy, SEO, and email marketing, the Atypical Earned Media team built a marketing system to intersect prospects early in the research phase, capture email addresses in exchange for eBook content, and nurture prospects to become new leads for the LIM admissions team. *Cue up Pomp and Circumstance.