CRO is a process that uses A/B testing and a data-driven methodology to increase the number of users who take a desired action on your site. In short, it’s asking yourself these questions:

• What is the most valuable action a visitor can take on my website?
• How can I run small tests – in copy, in the navigation, or calls-to-action – that will increase this action?
• What is the value of these additional actions to my business?

Did You Say Real Revenue?

Not yet, but that’s next. CRO begins by answering the questions above and then designing and launching a series of tests to see what changes result in more actions being taken. Atypical Digital uses a validated, statistically significant approach in order to measure real revenue impact. By launching a test to a small group of people, we have controlled (original) and exposed (new) variables. “Winning tests,” or those that reach a statistical significance, are rolled out to the site for all users while we start coming up with the next round. This means validated revenue modeling. Atypical Digital provides a direct measurement of CRO success.

There’s not a whole lot of things that can do this. Or a whole lot of experts who can do this. We’ve built a team of certified CRO experts with many years of experience helping businesses grow. And we’re proud of that.