There are plenty of classes taught about the classic marketing funnel. This isn’t one of them. When it comes down to it, we’re talking about growing your business in one of two ways: by increasing awareness or getting customers to take action. Both are powerful strategies designed around your business objectives and ideal customer.

Understanding Your Customer

We start by understanding your ideal customer. Who are they? How old are they? Where do they live? How much money do they make? There are thousands of data points we can use to find and target the right person. A digital media plan is tailor-made to find the right customers for you. That means it’s more efficient and cost-effective.

Creating a Strategy – The “Science” Paid Media

So how do you reach these new customers? Atypical Digital creates a channel strategy that looks at where these customers are and recommends the most efficient way to find them. We’ll recommend specific platforms like Facebook, paid search, LinkedIn, etc. By looking at the volume of potential customers in each location, we can anticipate how many potential customers we can convert into new customers.

Say Something Brilliant

When we serve an ad to your customer we have fractions of a second to capture their attention. We need to say something brilliant. Atypical Digital’s team of art directors, copywriters, and psychologists (yes, psychologists) will come up with the idea, copy, and imagery to capture your customers’ attention.