User experience (UX) is an interaction between a user and a product. Consumer experience (CX) is the combined experience from each touchpoint in the customer journey. All your efforts to bring customers to your website can be a huge waste if your UX doesn’t effectively move customers to a sale and your CX doesn’t provide a positive experience associated with your brand.
We solve this problem by getting into the heads of the real humans interacting with your brand. We anticipate what they want, what they expect – both of which are often different than what they say. We then test what we think they want by providing different experiences and letting the data tell us what they prefer. We redesign web experiences, tweak landing pages to improve clicks, or design programs to make your brand experience consistent across all devices and touchpoints.
First we need to know what parts of your website or platform are being used the most (or sometimes at all). This shows us where changes will be most impactful and grants us the data necessary to conduct meaningful tests.
We do a deep-dive investigation with a handful of participants to identify how and why they use your website – all to gain insight into their decision making process, how well your website works, and how to improve it.
The only way to improve with confidence is to test and adjust. Brands like Amazon and Netflix owe much of their success to the habit of leaving nothing to chance and constantly testing to not according to what they think, but what data proves the consumer wants.
Frankly, we find it atypical that an organization can even offer such a robust set of CX / UX offerings. Most digital marketing agencies are focused exclusively on traffic acquisition, assuming that their job is done once the user hits the site. Experience and intuition tell us that is obviously not the case. We don’t affect your bottom line until visits turn into sales. Experience services are often what bridge the two.Get in touch