It’s not snake oil. It’s not a magic bullet either. SEO is a mature digital marketing channel which done properly, can position your brand as an online authority and change the way your business finds customers online.

Google and other search engines have become quintessential ways that we learn about our world. People are using search engines more and more each day. They ask specific questions and they expect specific answers. As more and more players enter the market with websites that search engines can discover and index, it’s more complex for businesses to navigate the SEO landscape and earn keyword rankings that are high enough and relevant enough to actually drive business results. You need a partner that not only knows how search engines work, but deftly learn how your business works, how your customers think, and how to reverse engineer their questions into keywords that you can use to forge productive sales conversations to through your website content. That’s exactly what we provide at Atypical Digital.